Meet Your New WoRkout Partner
As a certified trainer and nutrition coach, Heather Robertson is here to make fitness achievable for everyone. She encourages experimentation, embraces the lessons that come from setbacks, and believes true strength is built as a community.
No fluff. Just tough.
No two journeys to health & fitness are the same. It’s about experimenting, trying new things, failing, making mistakes — and realizing it’s a lifelong process.
And while my journey may not be the same as yours, I’ll give you the tools to figure it out on your own. After all, knowledge is power. That’s why I created accessible programs and guides that build consistent habits and sustainable results.
Progress over perfection
It’s all about showing up each day, doing your best, and celebrating each win no matter how big or small.
Variety is key
By mixing up training methods you’ll avoid a plateau and never get bored.
Stronger, together
Don’t go at it alone. Train with a global community that shows up, supports, and celebrates you.
Sustainable for real life
Keep it simple and avoid fads or quick fixes. Follow what actually works for results that will last.
From passion to community.
From her parent’s basement, to sharing workouts online, every chapter in Heather’s story led her to building a vibrant community focused on health, fitness and connection.
1999
From skinny to strong
It all started in my teen years. I had always been very thin so I decided to start working out in my parents basement. Ab rollers, thigh masters, buns of steel VHS tapes, and every episode of Bodybreak. Eventually I made my way into the gym and fell in love with the feeling of having muscle and of being strong, confident and capable.
2007
All in
I caught the bug and was all-in in the world of fitness. From the competition stage to magazine covers and the expo circuit I was living my best spray-tanned life. While this was an exciting, whirlwind of a time I also learned a ton - from how to train for function vs esthetic and properly fuel myself, to how to build a business and find success on my own terms
2013
Connecting through YouTube
After becoming a certified trainer and nutrition coach I used what I had learned to help others achieve results in a realistic and sustainable way. After moving to a new city I wanted to stay connected to my training clients back home. I started online group challenges that I filmed from my tiny condo living room and then shared with them privately on YouTube.
2020
The program that started it all
HR12WEEK 1.0 was intended to be another private program that I would sell to clients for a fee. The decision to publish it on YouTube for free helped to remove any financial barriers and make it accessible to everyone - allowing me to reach even more people. While this felt like a risky decision at the time - it was a choice that completely changed the trajectory of my career.
2024
A global community
Three months after publishing my first YouTube program the global pandemic hit and I reached 1M subscribers in just over a year. Now more than ever people were in need of coaching, support and connection. Six HR12WEEK programs and over 1000 videos later, the HR community continues to grow - with millions of members cheering each other on from across the world.
2025
Raising the bar
With the launch of this new platform I'm able to raise the bar and provide an even better fitness experience. I can share what I love in a way that provides further value and allows me to easily connect with my community - In this next chapter we will move, learn and build together!
Millions moving together.
Heather’s workouts have helped people create lasting habits and make meaningful progress. The result is a powerful community united by movement and shared goals.
YouTube subscribers
Active app members
Instagram followers
Facebook community members